✦ About us

Holafly is a fast-growing start-up that is changing how travelers connect to the internet abroad. Since 2018,  we’ve been providing peace of mind to travelers to more than 200 worldwide destinations. We are a young and international team of over 500 people based all around the world working to provide stress-free experiences for all travelers.


✦ About the role

As our Growth Manager - Subscription, you will be responsible for driving the growth of Holafly’s subscription plan, Holafly Connect, optimizing key metrics such as retention, MRR, and churn. You will leverage a mix of data analysis, experimentation, and marketing strategies to improve performance across the entire customer lifecycle.

This role is perfect for someone with experience in subscription-based businesses, a strong analytical mindset, and the ability to execute cross-functional growth initiatives with speed and adaptability. You’ll work closely with our Data Analyst to uncover insights and drive data-informed decisions.


✦ Key Responsibilities of the Role:

• Retention & Churn Optimization
  • Develop and execute strategies to increase subscriber retention and reduce churn, using behavioral insights, lifecycle marketing, and engagement tactics.
  • Design win-back campaigns and loyalty initiatives that drive long-term subscriber value.
  • Work closely with CRM and Paid Marketing teams to implement improvements that enhance customer experience and drive engagement.
• Growth Experimentation & Performance Optimization
  • Plan and execute A/B tests and growth experiments across different stages of the subscription funnel.
  • Identify and implement opportunities to increase conversion rates, improve onboarding, and reduce friction points.
  • Collaborate with our Data Analyst to track and analyze key subscription metrics, ensuring sustainable and scalable growth.
• Pricing & Monetization Strategy
  • Work with the pricing team to support pricing tests and offer strategies to maximize revenue and retention.
  • Analyze customer segments to tailor personalized offers and subscription plans.
  • Develop insights on competitor pricing and industry trends to inform Holafly’s positioning.
• Cross-Functional Growth Initiatives
  • Partner with Paid Marketing, CRM, and Lifecycle teams to optimize customer acquisition and retention campaigns.
  • Leverage data to create personalized engagement strategies through email, push notifications, and in-app messaging.

• Experience: 3+ years in Growth, Subscription Growth, Retention Marketing, or similar roles in SaaS, eCommerce, or consumer subscription businesses.
• Analytical Skills: Strong ability to work with data (SQL, Excel, Looker, or similar BI tools) to extract insights and drive decisions.
• Experimentation Mindset: Proven track record of running A/B tests and growth experiments with measurable impact. (Experimentation platform: VWO)
• Lifecycle & CRM Expertise: Experience working with email marketing, push notifications, and customer engagement strategies.
• Marketing & Acquisition Knowledge: Familiarity with performance marketing, referral programs, and customer segmentation.
• Proactive & Adaptable: Ability to take initiative, work autonomously, and quickly adjust strategies based on data and insights.
• Flexibility: Comfortable navigating changing priorities and testing new approaches to drive growth.
• Collaboration: Strong ability to work with cross-functional teams, especially with Data Analysts, CRM, and Paid Marketing.
• Communication: Strong ability to present data-driven recommendations to stakeholders.
• Languages: Fluent in English (C1 or higher)

✦ Benefits of boarding on Holafly

• 20 days paid time off
• Education bonus
• Great company culture and international environment!
• Highly-skilled teammates and lots of opportunities for growth and development! 
• Remote job

Apply now and help us to keep the world connected together! 🌎Visit us at Holafly to explore open positions and learn more about our mission.

Become a part of HOLAFLY!