The vision of the loyalty program is to make every trip of our users epic! We are looking for a Loyalty Strategy Manager to lead and scale Holafly’s loyalty initiatives. This role will drive the vision and execution of our loyalty program.

✦ Responsibilities:

• Strategy creation and implementation
  • Define and execute the vision for Holafly’s loyalty program, ensuring alignment with business goals.
  • Own and oversee the execution of loyalty initiatives, collaborating with cross-functional teams to drive performance and engagement.
  • Develop a data-driven approach to optimize program engagement, retention, and profitability.
  • Collaborate with the team to identify and support strategic partnerships that enhance the program’s value proposition, ensuring a collective approach to negotiations.
  • Ensure an app-first engagement strategy, aligning loyalty features with the mobile user experience.
  • Conduct market research and competitive analysis to stay ahead of loyalty trends and innovation in the travel industry.
• Growth Experimentation & Performance Optimization
  • Plan and execute A/B tests and growth experiments across different stages of the subscription funnel
  • Identify and implement opportunities to increase conversion rates, improve onboarding, and reduce friction points
• Cross-Functional Growth Initiatives
  • Collaborate with the data analytics team to manage the economics of the loyalty program, ensuring financial sustainability and maximizing customer lifetime value.
  • Work closely with Product, CRM, Marketing Automation, and Finance teams to integrate loyalty initiatives seamlessly.
  • Align internal stakeholders with the loyalty strategy and ensure successful cross-functional execution.

✦ What do you need to succeed:

• Bachelor's degree in Business, Marketing, Economics, or a related field.
• 3+ years of experience in loyalty program management or a related field.
• Proven track record of designing and executing loyalty programs that drive profitability.
• Experimentation Mindset: Proven track record of running A/B tests and growth experiments with measurable impact
• Experience managing the financial aspects of loyalty programs, including budgeting and ROI optimization.
• Strong background in partnerships, including sourcing and supporting collaborations that enhance customer retention.
• Expertise in app-first engagement strategies.
• Analytical mindset with the ability to translate data into actionable strategies.
• Excellent project management and organizational skills, capable of leading multiple initiatives simultaneously.
• Strong communication and stakeholder management skills, with the ability to influence senior leadership and cross-functional teams.
• Experience managing a cross-functional team that includes Product, Marketing, and Data to drive loyalty initiatives successfully. 
• Experience in the travel industry or a similar B2C environment is a plus.
• Fluent in English (C1 or higher).