Head of Conversion Rate Optimization
Company Overview
Holafly is a high-growth scale-up revolutionising how businesses and travellers connect to the internet abroad. Since 2018, we’ve empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 500+ professionals across multiple countries, we are scaling globally to support travellers with seamless, unlimited data connectivity.
We’re not just connecting people—we’re enabling freedom and peace of mind, ensuring our users stay connected from the second they land, wherever their journey takes them.
Role
As the Head of Conversion Rate Optimization , you will be the primary architect of our digital growth engine, turning global traffic into loyal customers. You will bridge the gap between marketing and product to build a seamless, high-converting journey that defines the future of travel connectivity.
Key Responsibilities
- Lead the CRO roadmap by identifying high-impact opportunities across the entire customer acquisition funnel.
- Design and execute rigorous A/B testing frameworks to validate hypotheses and scale winning strategies globally.
- Translate complex user data and behavioral analytics into actionable insights that directly increase checkout completion rates .
- Collaborate with Design and Engineering to ship high-performing landing pages and frictionless payment experiences.
- Own the conversion KPIs , providing transparent reporting on how experimentation drives bottom-line revenue growth.
- Cultivate a culture of experimentation across the growth team, ensuring every touchpoint is optimized for user intent.
Key Responsibilities
- Lead the CRO roadmap by identifying high-impact opportunities across the entire customer acquisition funnel.
- Design and execute rigorous A/B testing frameworks to validate hypotheses and scale winning strategies globally.
- Translate complex user data and behavioral analytics into actionable insights that directly increase checkout completion rates .
- Collaborate with Design and Engineering to ship high-performing landing pages and frictionless payment experiences.
- Own the conversion KPIs , providing transparent reporting on how experimentation drives bottom-line revenue growth.
- Cultivate a culture of experimentation across the growth team, ensuring every touchpoint is optimized for user intent.
Qualifications
- Proven success in Mobile App CRO , specifically driving growth for high-volume B2C apps (iOS & Android).
- Deep expertise in App Analytics (eg, Mixpanel, Amplitude, or GA4) and native A/B testing frameworks.
- Strategic understanding of the App Store journey , bridging the gap between ASO (Store) and In-App conversion.
- Experience with native mobile UX , focusing on "thumb-zone" design and reducing friction in multi-step technical flows.
- Strong leadership skills , with the ability to influence product roadmaps using rigorous, data-backed hypotheses.
Apply today and help us transform connectivity for the future of corporate travel and enterprise mobility. Visit us at Holafly.com to explore open positions and learn more about our mission!